Thursday, 11 January 2018

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What is On-Page SEO and Off-Page SEO complete guide 2018 - arcreationsweb

how to do deo of the site


On-Page SEO and Off-Page SEO are the two different phases of a single coin i.e. SEO (Serach Engine optimization) I have written so many articles on the SEO and all. Like you all knows that it's a very important part for any potential growth of the blog and site. SEO is not a game of seconds rather it needs some time to show you a magic. Although i have already told you that what is SEO? Why is it important? and also little bit about techniques to improve SEO of your site and blog. But today i will discuss all the phases that actually important for SEO.

Do you know why we do SEO? let me tell you that we do SEO to increase our search rankings in google? we do it to get organic traffic to our site and blog? and for so many further reasons. But the main things we need to do this otherwise there is nothings for the non-seo blogs. So lets start with the guide.

What Is SEO?

SEO stands for Search Engine Optimization. It is basically a techniques to get rankings in search results. Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. Whatever we search on google, The google's complex algorithm and factors decides which web page will be shown on 1st page on the 1st link and so on. This algorithm is hidden from the user. 


In this case we use SEO (Search Engine Optimization) to optimize the blog and site to get rank higher in search results in many search engines like google, bing, yahoo etc...Optimizing your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher. SEO is a complex and non-static process. So to make it ease and simple the SEO has broken into two different phases (1) On-Page SEO and (2) Off-Page SEO.



What is On-Page SEO and Off-Page SEO complete guide 2018
  • On-Page SEO
  • Off-Page SEO
On-Page SEO

The one part is On-Page SEO do you know what is it? let me tell you that On-page SEO is the act of advancing individual site pages keeping in mind the end goal to rank higher and acquire more important activity in web crawlers. On-page alludes to both the substance and HTML source code of a page that can be streamlined, rather than off-page SEO which alludes to joins and other outside signs. There are so many factors that affects the On-Page SEO 10 of them described below.

1. Your Article title or Post Title

When you are writing an article for your blog than the main thing is your blog post title. Your title should be very attractive, keep your title length under 60 character. The most of your user click on the link by just looking at your post title if the user finds something attractive and useful than the user surely will click the click that improves your rankings but if your are not able to do so than it is something to be corrected very soon. Make sure your are not repeating your keyword more than 1 time in your title, if you do so the google bots finds you as a spammer and your web page will be ignored by the search engine algorithms and you loose rankings.  

2. Permalink

The another factor that is considered by the google in giving rankings to the blogs is their permalinks structures. The best structures that is very SEO friendly is -

http://blogname.com/sample-post/  

You may see many times that the blogs which are very popular have the same structure. Permalinks have your targeted keyword at least one time. Keep your permalink simple. If you are on the wordpress than i have an article for you - How to fix the Permalink for Better SEO. You can read this article to read all about the permalinks. The most important things is - avoid special characters, numeric value, etc... in your url or permalinks.  

3. Heading Tags H1, H2 ,H3....H6

You should utilize making a beeline for feature different headings, sub-headings, and vital focuses.
In WordPress, the title tag is set at H1. You don't generally need to utilize any more H1 labels anyplace in the article. One is sufficient. For segment breaks, stick to H2 and H3 labels. Likewise, don't utilize an excessive number of H2 or H3 labels as Google's calculations won't that way.


4. Your Keyword Density

Your keyword in your post article should be around hardly 1.0 to 2.5 percent. If your use your keyword more in your article may leads you to ignored by search engines because the things is categorized as "Keyword Stuffing". Utilize your fundamental keyword once in the main passage and again in the last section. Also, utilize it in the substance where it bodes well.

5. Meta Decription

You should have a different meta description for each blog post Make sure your main keyword at least repeating 2 times in your meta description area. Also check you are writing an very attractive description for your link. With respect to meta keywords, Google has influenced it to clear that they couldn't care about them. However, some web crawlers, such as Bing, may even now mind a bit. 

6. Word Count Per post

Google has fixed up the minimum post length at least 300 words. If you have 300 words in your post articles than only google will index your post in the search engines otherwise it will completely ignored by the search engine. To get more better rankings you should have at least 500 words. 

7. Internal Linking is a Key

 Internal linking is a key as i said because google finds links on your site to crawl your web pages. If google do not get any link on your site it becomes complex to index for google. Build internal links as related post. When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it. But make sure your interlinking is relevant and necessary.

8. External link

External link is very helpful for SEO. It is the vital part for On-Page SEO or On-Site SEO. While connecting out to outer sites, you should connection to trusted sites as it were. What's more, in the event that you have questions about the expert or notoriety of a site, you can utilize a nofollow tag to abstain from passing your connection juice to possibly awful destinations.

9. Alt Image Tag

Use alt tag to describe your images on the web pages. It may raise your rankings in search image results. In alt text your keyword should be repeating 1 time only. Use images that would be engaged the user. 

10. Compose Engaging Content

Engaging Content helps the your blog to hold the user for more time. Try to write the engaging content means ask questions to your user and also answer their question too in this way your audience engage with your blog. 



Off-Page SEO

 
It is just opposite of On-Page SEO. Off page SEO alludes to procedures that can be utilized to enhance the position of a site in the web index comes about page (SERPs). Many individuals relate off-page SEO with third party referencing yet it isn't just that. Off-Page SEO includes so many techniques few of them are explained below.


1. Social Media engagement. 


Social Media engagement is very necessary and it is the first things that came after performing On-Page SEO. Social media is the another platform where you can share your article with the audience and SEO definitely improve if audience love your articles and post. In the event that you need to make your business, site or blog well known, draw in with individuals on numerous web-based social networking stages. Web-based social networking nearness will help develop your business and furthermore enable you to get more backlinks

S.No Social Networking Sites DA PA PR
1 http://www.twitter.com/ 100 97 10
2 http://www.facebook.com/ 100 97 9
3 http://www.linkedin.com/ 100 97 9
4 http://www.pinterest.com/ 100 96 9
5 http://plus.google.com/ 100 96 9
    
2. Social Bookmarking sites.


Social Bookmarking is the another great platform for the ones who want to get more traffic to their blog easily with no investment. When you bookmark your sites on popular bookmarking sites helps you in SEO. It is a very good techniques that is followed under Off-Page SEO.

S.No Social bookmarking sites DA PA PR
1 https://delicious.com 98 96 8
2 http://stumbleupon.com 98 90 8
3 http://digg.com 99 96 7
4 http://slashdot.org 94 95 7
5 http://diigo.com 92 65 7
 
3. Forum Submission.


Forum submission is the best way to build your audience for the site and blog. Search forums related to your blog idea and services and take participate in it. You just need to answer the questions over there in the forum and make connections with the people. Make use of “Do-Follow” forums.

S.No Forum Submission Sites
DA PA PR
1 https://www.flickr.com/help/forum/en-us/ 98 61 9
2 http://www.addthis.com/forum 100 57 8
3 https://bbpress.org/forums/ 79 64 7
4 http://www.careerbuilder.com 88 90 7
5 http://www.chronicle.com/forums 88 44 4
 
4. Blog Directory submission.


Today accommodation of sites to web catalogs is viewed as a typical SEO (site improvement) strategy to get backlinks for the submitted site. One unmistakable element of 'index accommodation' is that it can't be completely computerized like web index entries. 

S.No Blog Directory Submission Sites
DA PA PR
1 http://www.boingboing.net 91 89 8
2 http://technorati.com 99 95 7
3 http://www.networkedblogs.com 91 92 7
4 http://www.elecdir.com 36 42 6
5 http://www.a1webdirectory.org/ 49 57 5

 
5. Articles Submission.


Article submission for the most part alludes to the composition of articles that are significant to your online business and after that getting them added to the mainstream article accommodation catalogs. ... There are different advantages of article accommodation including publicizing, showcasing and reputation of your business on the World Wide Web.

S.No Article Submission Sites DA PA PR
1 http://www.thefreelibrary.com/ 78 82 7
2 http://www.magportal.com 54 61 6
3 http://ezinearticles.com 89 92 6
4 http://hubpages.com/ 87 89 6
5 http://www.brighthub.com/ 68 73 5
 
6. Commenting


Commenting is the another best method to increase backlinks to your site. You do not need to perform any massive tactics. Just search your keyword and open any site of the top pages and leave comments with your URL. Once it get approved by the admin of site you will get a backlinks from that site. Make sure you are not leaving a comment that looks like a SPAM. If you do so than there is no benefits to do this. You can also search for comments luv sites on google.
 
7. Video submission.


You can also submit your videos to the video submission sites that helps you to gain visitors from the sites where you are submitting the videos. It helps you to increase your search presence in search engines video result. 

S.No Video Submission Sites
DA PA PR
1 https://www.youtube.com/ 100 97 9
2 https://vimeo.com/ 98 97 9
3 http://www.ustream.tv/ 94 95 8
4 https://vine.co/ 79 82 7
5 http://www.hulu.com/ 88 90 7
 
8. Image submission.


It is also same as video submission but here you are submitting images. This helps you to rank higher in image search results. And you may get higher traffic to your website. 

S.No Image Submission Sites DA PA PR
1 https://www.flickr.com/ 98 97 9
2 https://instagram.com/ 97 96 9
3 https://picasa.google.com/ 100 91 8
4 https://www.tumblr.com/ 98 96 8
5 http://www.deviantart.com/ 92 93 7
 
9. info-graphics submission.


A visual representation of information or data, e.g. as a chart or diagram is known as info-graphics. You can submit your infographics to the sites to grab higher traffic. 

S.No Infographics Submission Sites
DA PA PR
1 http://visual.ly/ 84 87 7
2 http://www.reddit.com/r/Infographics 99 55 4
3 http://submitinfographics.com/ 44 50 4
4 http://www.nerdgraph.com/ 38 48 4
5 http://www.infographiclove.com/ 26 38 2
 
10. Guest Posting.


Guest posting or ghost posting is the another option you can choose. It is most useful and popular method under Off-Page SEO. You can request popular sites to publish your article on their sites it may increases the chances of high and good quality backlinks. SEO of the site increase as the number of back links grows. 

CONCLUSION

I would like to suggest you that perform both the techniques to get higher results. Only On-Page SEO can not give good results and same with the Off-Page SEO. You can get better rankings in search results if you perform both the techniques carefully.

You can ask anything about the topics that is described here. If you got stuck in any problem while performing the given techniques let me know that i will help you in that. You can comment your problems or simply mail me to arcreationsweb@gmail.com  

Thank you
Ashutosh Kumar
(writer and editor)
arcreaionsweb
     
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3 comments:

  1. Quality Content First thing which is most important in Search Engine Optimizing is Content "The better Content you Give the More you are able to get traffic" Google always... buy website visitors

    ReplyDelete
  2. Thanks for letting me know about types of SEO. Looking to increase your business by getting traffic on your site then SEO Agency Jaipur is here to help you out by increasing your traffic at very fair price.

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  3. On page and off page SEO techniques are very important in website ranking. You explained that in simple ways. Also you provide some of the websites DA, PA, PR values which helps us a lot. Thanks for sharing!

    ReplyDelete

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